1 Church Revenue Model
Complete financial breakdown and revenue projections for the 1 Church SaaS platform
$2,700
Monthly Recurring Revenue
$32,400
Annual Recurring Revenue
100
Total Customers
$6960
Customer LTV
Current paying churches
Industry avg: 3-7%
Per customer acquisition
Monthly Subscribers
60 churches × $29/mo
$1,740
Annual Subscribers
40 churches × $24/mo
$960
Total MRR
Combined recurring revenue
$2,700
Annual Run Rate (ARR)
MRR × 12
$32,400
60% of total customers
40% of total customers
💡 Why This Split?
60% choose monthly for flexibility, 40% choose annual for savings. Annual customers have 2-3x lower churn and save $240/year.
$29
Avg Monthly Customer Value
$24
Avg Annual Customer Value
5%
Monthly Churn Rate
Target: Below 5%
5
Customers Lost/Month
3 monthly, 2 annual
13
New Signups Needed
To replace churn + grow
📊 Churn Impact on Revenue:
Lost MRR per month:
$135
Lost ARR per year:
$1,620